1. Who We Are

Will Writing UK is an independent marketing and lead generation service operating at willwritinguk.co.uk. We are not a Will writing provider, solicitor, or legal adviser.

When you submit your details through our website, we pass your enquiry to a regulated third-party Will writing specialist who will contact you directly. We may receive a fee for successful referrals.

For any privacy related queries please contact us at: privacy@willwritinguk.co.uk

2. What Data We Collect

We collect the following personal data when you use our website:

• Contact details — your name, email address and phone number when you complete our enquiry form
• Enquiry details — whether you own your home, have children under 18, or have concerns about care home fees
• Consent records — whether you consented to be contacted by email and/or SMS
• Behavioural data — pages visited, time of visit, form interaction timestamps
• Traffic source data — UTM parameters to understand how you found our site
• Technical data — browser type, device type, IP address via analytics tools

3. How We Use Your Data

We use your data for the following purposes:

• To pass your enquiry to a regulated Will writing specialist who will contact you
• To improve our website and understand how visitors use it
• To measure the effectiveness of our marketing
• To maintain records of consent

Our lawful basis for processing your personal data is consent — you provide this when you tick the consent boxes on our enquiry form. You can withdraw consent at any time by emailing privacy@willwritinguk.co.uk.

4. Who We Share Your Data With

We share your personal data with the following third parties:

• Will writing specialists — your enquiry details are passed to a regulated third-party Will writing specialist for the purpose of contacting you with a quote
• Supabase — we use Supabase to securely store enquiry data. Data is stored on servers within the EU
• Google Analytics — we use GA4 to analyse website traffic. Google may process data outside the UK
• Google Tag Manager — we use GTM to manage tracking scripts on our website

We do not sell your personal data to any third party.

5. How Long We Keep Your Data

We retain your personal data for no longer than is necessary for the purposes it was collected:

• Enquiry data — retained for 24 months from the date of submission
• Consent records — retained for 36 months to demonstrate compliance
• Analytics data — retained in accordance with Google Analytics data retention settings

You can request deletion of your data at any time by contacting us at privacy@willwritinguk.co.uk.

6. Your Rights Under UK GDPR

Under UK GDPR you have the following rights:

• Right of access — you can request a copy of the data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data
• Right to restrict processing — you can ask us to limit how we use your data
• Right to withdraw consent — you can withdraw consent at any time without affecting the lawfulness of processing before withdrawal
• Right to complain — you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights please contact us at privacy@willwritinguk.co.uk.

7. Cookie Policy

Our website uses cookies and similar technologies. A cookie is a small text file stored on your device when you visit a website.

Cookies We Use

Managing Cookies

You can control and manage cookies in your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For more information about cookies and how to manage them visit allaboutcookies.org.

8. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

ICO Registration

Will Writing UK is registered with the Information Commissioner's Office (ICO). If you have concerns about how we handle your data that we have been unable to resolve, you have the right to lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113.